Rootstock and Rock Advisory Group Announce Merger to Deliver Comprehensive Strategic Solutions
Bringing Leadership Development, Culture Transformation, Recruitment, and M&A Services Under One Roof
February 17, 2025 – Rootstock and Rock Advisory Group (Rock) today announced the merger of their professional services, creating an integrated suite of solutions designed to help businesses optimize talent, leadership, and organizational culture.
Rootstock specializes in leadership and culture development through its THRIVE 365™ platform, executive coaching, psychometric talent assessment, and strategic planning. By merging with Rock Advisory Group, a firm known for its recruitment services, merger & acquisition (M&A) advisory, and strategic consulting, the combined entity will provide a seamless, end-to-end approach to aligning people, leadership, and organizational culture for long-term success.
“We will bring unique value to our clients with this streamlined offering,” said Terry Simpson, Founder of Rock Advisory Group. “Recruiting and M&A activities can often be transactional, with candidates and companies focused on simply reaching the finish line. By integrating Rootstock’s services, we ensure that leadership and culture remain aligned throughout these high-impact events, leading to better long-term outcomes.”
“We truly get to know our clients on a deep level,” added Tony Woodall, Founder of Rootstock. “Adding Rock’s expertise in recruitment and M&A allows us to support our clients’ growth in a more holistic way—by bringing in the right people and ensuring leadership and culture remain strong throughout transitions. It's a win-win for everyone.”
Expanded Capabilities and Future Integration
As part of this merger:
Rock’s recruitment process is now fully integrated into Rootstock’s service platform, enabling seamless talent acquisition, assessment, and development.
Rock’s M&A advisory services will be incorporated into Rootstock’s offerings in the coming months, enhancing client support for strategic growth and transitions.
Rock’s real estate investment and property management services will continue to operate independently under the Rock Advisory Group brand.
By combining forces, Rootstock strengthens its position as a leading strategic advisory firm, delivering holistic solutions that drive sustainable success for businesses navigating growth, leadership transitions, and cultural alignment.
About Rootstock
Founded in 2019, Rootstock is a strategic advisory and leadership development firm dedicated to helping businesses cultivate strong leadership, develop resilient cultures, and align talent with long-term business goals. Through its THRIVE 365™ platform, executive coaching, and strategic consulting services, Rootstock partners with companies to drive sustainable success.
About Rock Advisory Group
Since 2008, Rock Advisory Group specializes in executive recruitment, M&A advisory, and strategic consulting, helping businesses find top talent and navigate complex transitions with a focus on long-term alignment. While Rock’s professional services will now operate under the Rootstock brand, its real estate investment and property management divisions will continue as independent entities.
For More Information
To learn more about our expanded services and how Rootstock can support your strategic goals, visit www.irootstock.com.