MANY INDUSTRIES.
ONE KIND OF LEADER.
Rootstock helps leaders build organizations that thrive for generations.
Who we built this for
Legacy Leaders.
Since we started Rootstock in 2019, we’ve been inspired by you, the Legacy Leader whose purpose is rooted in building up the next generation.
But tying your strategy and success to the next generation is getting harder.
- Fewer of the next generation want to lead.
- Emerging leaders who stay long enough to develop are moving on sooner.
- The leaders who remain are stretched thin.
- AI is hollowing out the entry level, the very bench you were counting on.
You see all of it. And you keep investing in the next generation anyway.
Who we work with
It’s all about the Leader.
Our clients range from startups to fourth-generation family businesses, from manufacturing to media, from education to technology, and from small firms to publicly traded companies. Seven years in, we’re hard-pressed to name a kind of company we haven’t worked with.
So when someone asks who our client is, the honest answer has nothing to do with industry.
How we help
One journey, built around the leader.
Everything we do starts with the leader and works outward.
Develop the leader
Human-Rooted Leadership™ and Leader Coaching.
Build the team
Talent Assessment and Rootstock Recruiter.
Align the organization
Future-Forward Strategic Planning.
The ROI of Legacy
A legacy mindset is a retention strategy.
What it costs to lose leaders, and the return on keeping and building them.
Testimonials
In their words.
“Rootstock has been a great way for our leadership team to walk through a systematic framework of leadership to get us on the same page and ensure that our next generation of leaders are invested into and develop their own next generation of leaders.”
— CEO, Electronics Industry
“Rootstock has been an invaluable strategic partner across several key growth initiatives, from guiding our executive team in articulating our 10-year vision to delivering targeted executive coaching and leadership training.”
— CEO, AEC Industry
“[Rootstock] played a key role in the transformation of our culture. The tools and methodology used to strengthen leaders can take a team to places that many do not think possible.”
— CEO, International Manufacturing Industry
“He and his team trained our entire leadership team and coached many of them to a better understanding of how they could bring unique value to our team and beyond.”
— President, Professional Services Firm
The book
Rebels & Tribes.
A business fable about turning team dysfunction into a human-rooted culture.
Book 1 of The Rootstock Trilogy.
Read the book →
Meet the founder
Tony Woodall.
Tony Woodall is the founder of Rootstock and creator of Human-Rooted Leadership™. He founded Rootstock in 2019 out of pain and passion, to offer the world a human-rooted way to lead.